VIAD

  • Social Media Advertising Coordinator

    Job Locations CA-AB-Canmore
    Job Post Information* : Posted Date 1 month ago(01/15/2019 4:18 PM)
    Job ID # (iCIMS)
    2019-12567
    # of Openings
    1
    Job Posting Categories
    Marketing
  • Overview

    We wake every day to greet glaciers, mountain peaks and turquoise lakes. At Pursuit, we live the dream. We’re united by an intrinsic love of exploring that can’t be confined by physical borders. Together, Pursuit team members and guests create inspiring memories they’ll share with their friends and families for years to come. It’s all about sharing our amazing destinations. 

    We have gathered a collection of adventure travel experiences, each of them thoughtfully united by their power to inspire and invigorate. As a brand, Pursuit weaves elements of wonder and amazement across our range of awe-inspiring experiences. 

    • Our Vision is to be the world’s leading provider of experiential adventure travel.
    • Our Mission is to connect guests and staff to iconic places through unforgettable, inspiring experiences. 

    Responsibilities

    • Proven experience in strategizing, building and buying social media campaigns
    • Implementation, daily management, and optimization of advertising campaigns
    • Assist with the strategic planning of campaigns with a focus on data management including research and analysis on historical campaign performance
    • A critical eye for detail and a love for data analysis is a must
    • Under the leadership of the Social Media Specialist, executes Pursuit’s social media advertising strategy, including but not limited to: strategic planning, budgeting, campaign administration and reporting
    • Social media platforms include but are not limited to: Facebook, Instagram, Twitter, YouTube, Pinterest
    • Analyzes campaigns and user data to identify opportunities
    • Stays up-to-date with new digital technologies and social media best practices
    • Manages budget allocations and bid parameters to deliver the most effective results
    • Responsible for using Adobe suite to perform graphic design and video editing related to building social media ads
    • Communicates with digital advertising team to ensure SEM and Display advertising strategies are complimentary

    Qualifications

    • One year marketing experience with a focus on digital advertising
    • Digital media buying experience
    • Excellent written communication and copywriting skills
    • University degree or college diploma in Marketing, Communication or Tourism is an asset
    • Competent with social media platforms: Facebook, Instagram, Twitter, Snapchat, YouTube, Pinterest, LinkedIn, Facebook Business Manager and Facebook Ads Manager
    • Competent with Adobe CS is an asset
    • Competent with Excel and PowerPoint
    • Desire to work in a fast-paced organization
    • Ability to work as a team but also on your own
    • Valid Passport (can be obtained post-hire, but will be required)
    • Ability to travel

    Thank you for your interest in working with us, however, only those selected for an interview will be contacted.

    EEO Information

    Pursuit is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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